We Build Outbound Engines That Book B2B Meetings In 30 Days

The formal answer:

Edge is a go-to-market agency that builds systems to turn cold outreach into a predictable revenue channel inside your business.

We engineer the entire outbound motion into one cohesive system — combining AI, 130+ data sources, and tools like Clay and Instantly to reach the right prospects, at the right time, with the right message.

The goal: an outbound system that compounds over time, creating pipeline on autopilot so you focus on closing deals.

The simple answer:

We send a lot of emails to people who seem like a great fit for what you sell and ask them to buy your stuff (some do!)... or at least they talk to you about... maybe buying it.

The systems we build make those emails feel personal and relevant, so more people get interested.

And the more people you ask, the more you learn who says yes — so you can keep asking the ones who want to buy, again and again.

Unlike most agencies, our service isn't for everyone.

We're focused on building long-term partnerships and only work with businesses where we're confident automated cold outreach can deliver substantial, scalable results.

From the experience of working with 150+ B2B companies and sending over Millions of cold emails — here are a few things that, if true, create a strong ROI on this channel:

• Large TAM → Over 50K contacts
• High ACV → Annual Contract Value (ACV) of over £10,000
• Proof → Successful customer case studies
• Differentiation → A unique offer, not a commodity

If you check at least three of these boxes (with a large TAM being crucial for email outreach), then automated outbound — done right — can be an exceptionally powerful growth channel for your business, whether you choose to explore it with us or on your own.

Cold outreach only works if the three pillars are in place. If even one is off, success is unlikely.

Here's how we break it down (the first two are a science, the last one is an art):

• Deliverability → If your emails land in spam, nothing else matters. The right infrastructure (domains, warm-up, authentication) is essential before you can even test targeting or messaging.
• The List & Data → If deliverability is done right but replies are still weak, the targeting is off. Your list should dictate your message, and you need the right data to find the right people.
• The Message & Offer → If you're hitting the right people and getting replies but still generating no opportunities, the offer doesn't resonate. This part is an art — and crafting the right message is our strong suite.

Based on our experience with 150+ B2B companies, deliverability is usually the biggest culprit.

Why are we different? Because we've solved these problems before, we have a detailed process for each pillar, and if you meet our fit criteria, we're confident we can help.

We also recommend checking out our case studies to see the results for yourself.

We never send from your company's main domain — and you shouldn't either. Sending large volumes from your primary domain can hurt its reputation and damage your ability to deliver any emails over time.

Here's how we do it instead:

• Lookalike Domains → We buy lookalike domains (similar to your main domain) and forward them to your main one.
• Mailbox Setup → Each domain is set up with 3 mailboxes — using either real names from your team or aliases, whichever you prefer.
• Volume Scaling → One mailbox sends up to 15 emails/day, so 3 mailboxes = 45 emails/day per domain. This keeps volume at human levels to avoid getting flagged by Google or Microsoft.
• Example → If we want to send 2,000 emails/day, we'll set up 45 domains and 135 inboxes. Need more later? We just add more domains and inboxes — it scales the same way every time.
• Authentication → All mailboxes are configured with the proper MX, SPF, DKIM, and DMARC records and go through a 3-week warm-up for 99%+ deliverability before we start any campaigns.

We believe in complete transparency — nothing runs in the background without your knowledge.

Here's what that means:

• Live Reporting Dashboards → Track reply rates, sales opportunities, and overall performance.
• CRM Sync → Full sync with your CRM to keep everything centralized and avoid data silos and fragmented systems.
• Messaging Control → Nothing gets sent without your sign-off. You can review and approve all email copy before it goes live.

Because everything is built inside your accounts, you own the data, the systems, and the entire process.

We pride ourselves on delivering a smooth, transparent, and supportive experience from day one.

Here's what you can expect when working with us:

• Dedicated Update Channel → A private channel with guaranteed responses within 24 hours for any questions or requests.
• Onboarding Strategy Session → Once you complete the onboarding form, we'll schedule a deep dive to align on goals, priorities, and next steps.
• Clear Weekly Reporting → Not just automated stats — every week, you'll receive a detailed report with key campaign insights that go beyond the numbers to highlight findings, opportunities for improvement and all the tasks that were completed.
• Regular Check-Ins → During the first month, we'll meet weekly to build a strong foundation. Once your industry knowledge and context are fully embedded into our approach, calls move to a bi-weekly cadence.

Our process is designed to give you responsive communication, the right insights, and clear reporting — so you always know exactly where things stand.

The first 90 days are where we build, test, and optimize the entire outbound system — so you finish with a channel that can scale predictably.

Here's the timeline:

• Month 1 → Build & Launch → We set up infrastructure, map your entire TAM, write the messaging, and launch initial campaigns. We focus on deliverability, data accuracy, and message-market hypotheses.
• Month 2 → Testing & Optimization → We analyze early signals — replies, lead quality and meetings booked — and iterate fast. Here the meetings are piling up but it's not all we care about; it's learning which segments and messages create the most traction.
• Month 3 → Consistency & Scale → By now, we've dialed in the messaging, refined the targeting, and identified winning segments. This is where results stabilize, and we can confidently discuss scaling campaigns across your entire TAM.

Yes — we have a 3-month minimum commitment. It's long enough to deliver meaningful impact, and short enough to assess long-term fit without heavy risk.

Our goal is to turn cold outreach into a fully maximized revenue channel for your business — one where we contact your entire TAM with an email sequence every 60–90 days.

The way we see it, these first 90 days we fight to find message–market fit through our strategy and process so that, together, we can reach a point where scaling makes sense and everyone gets the most out of the partnership.

Bottom line:

If you want to know whether automated outbound can become a real growth engine for your business, book a call with our team. At worst, you'll walk away with clarity on whether this channel is right for you.